In the
racy-pacey era of today where there are great number of channels available for
branding and advertising, sure it may seem as a brighter opportunity but with
greater power comes greater responsibility. Companies and agencies now just can’t
throw in different campaigns, they need to bring the best out of them and keep
doing their homework.
In order to
keep this flow going Pakistan Advertising Society has played its role, PAS
Awards not only recognizes the best campaigns but trigger companies to go
beyond the benchmark.
Keeping up
with the same trend PAS Awards 2015, not only had glitz & glam, sparkly
venue, amazing performances by Rachel Viccaji, Khalid Malik, Bushra Ansari and
the legendary Zia Moiuddin, fun activities and goodies for the attendees but it
also had awards for the best campaigns of the year. The awards with their
categories are listed below;
|
CATEGORY |
BRAND
|
|||
|
Automotive
and Transport
|
Corolla
|
|
||
|
Banking
& Financial Services
|
HBL
|
| ||
Beverages
– Cold
|
PEPSI
|
|
||
|
Beverages
– Hot
|
Brooke
Bond Pearl Dust
|
|
||
|
Breakfast,
Food and Dairy
|
OlpersEcolean
|
|
||
|
Confectionery
and Snacks
|
ChilliMili
|
|
||
|
Cosmetics
and Personal Care (Men, Women and Children)
|
LUX
|
|
||
|
CSR
& Public Service
|
Reprieve
/ Foundation for Fundamental Rights
|
| ||
Culinary
|
Mezan
|
| ||
Fabric
Care, Home Care and Furnishing
|
Surf
Excel
|
|
||
|
Hospitals,
Healthcare and Hygiene
|
ShaukatKhanum
Memorial Cancer Hospital and Research Centre
|
|
||
|
Hotels,
Fastfood& Restaurants
|
Espresso
|
|
||
|
Ice
Creams and Deserts
|
Cornetto
|
|
||
|
Media
|
DAWN
National Spelling Bee
|
|
||
|
Others
– Education
|
British
council IELTS
|
|
||
|
Telecommunication
Hardware and Consumer Electronics
|
Kenwood
|
|
||
|
Telecommunication
Service Providers
|
Ufone
|
|
||
|
Textile,
Fashion and Accessories
|
Servis
|
|
||
|
Best
in Digital
|
Reprieve
/ Foundation for Fundamental Rights
|
|
||
|
Passion
for Pakistan
|
HBL
|
|
||
|
BTL
Activation
|
Coca-Cola
|
|
||
|
Media
Innovation
|
Reprieve
/ Foundation for Fundamental Rights
|
|
||
|
Platform
Award – Best in TV
|
Kenwood
|
| ||
Platform
Award – Best in Print
|
Ponds
|
|
||
|
Platform
Award – Best in Outdoor
|
Reprieve
/ Foundation for Fundamental Rights
|
| ||
Campaign
of the Year
|
Kenwood
|
|
||
|
Best
Nationally originated Campaign
|
Kenwood
|
|
Lastly and most importantly, thanks to the official
social media partners of PAS Awards’15, TDF (The Digital Factory) for inviting
us (me and some other awesome fellow bloggers, of course) to the glittery
event.
Cheers!
Some Glimpses from the event:
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